The interior design for the new Puma House Tokyo is designed by Nendo. It is located in the city´s Aoyama design district and combines the brand´s press room and event space into one space for the first time. The multipurpose space can be used for exhibitions, events, fittings, product launches and other media events. It is also available for rentals.
Nendo placed fake staircases that climbes around the existing features around the space like vines. The staircases are not for people to climb. They simply work as display stands for Puma’s sneakers and as a compositional element that gives the space a special character.
The visual connection is the stadium stairs and the brand’s important relationship with sports. Besides, it brings a sense of movement to the interior and allows the visitors to experience Puma’s worldview.
