Around 1700 designers, developers, researchers and marketing strategists at Adidas have moved into a new work environment at company headquarters in Herzogenaurach, in a building that is characterized by exterior and interior paving new roads - literally: the skywalk over the courtyard, intertwined as laces in a gym shoe. The Berlin-based design agency Kinzo won the ideas competition for an optimized functional system for modular furniture launched by Adidas.
"Workout" is the working name of the concept which is intended to open up new worlds of creativity and opportunities for team play. To suit this purpose Kinzo developed a modular system consisting of 46 flexible elements that can be assembled in countless ways to create team-oriented rooms, zones and workspaces. "Teamplayer" - which is a multipurpose room with conical sides - serves as the center.
All parts are functional and aesthetically designed to work together: the furniture works as a team. Knowing that Adidas’ designers, product developers, distribution and marketing strategists work together in teams, we have created a system which can accommodate all the necessary products and working materials, from filing systems to sweatpants or soccer balls, designer Chris Middleton of Kinzo, says.Kinzo was particularly impressed by Adidas dedication and commitment to the design concept.
The office manager at Adidas, Marcel Gerlitzen, and his team played a significant role in the transformation of ideas and the improvement of specific solutions. This also applies to their close cooperation with Kadawittfeldarchitektur. The German architecture office was not only responsible for the design of the building; it was also responsible for creating the interiors of the lobby, dining room and in the communications zone.
