Teun Fleskens and Teunprojects have created an interior with a possibility for later expansion for Shoesme, a high quality shoe brand for children. The modular system is changeable, has the possibility to transform into a stand, and functions as promotion material. They searched for inspiration in toys, especially building blocks and fell for the shape of the die, which stands for playfulness and change.
The dices are made from polyethen and are rotation moulded. All elements have got four holes on each side; beech wooden pins fit these holes so the dice can be connected to one another. The tabletops are made of plywood and also contain the holes. In this way, Shoesme employees have the possibility to change the interior themselves, and also easily build a stand. As for branding, at the ending of the fair, Shoesme can give away parts of their stand, piece by piece. With this, the customers receive a free seat that shows the Shoesme brand name.
Teunprojects have also designed lamps that can be hanged with a 360 degree radius. Every lamp contains a 4000 Kelvin cfl lamp, to display the color exactly as it is. The lamps are designed in such a way that every wire has got a function. Through this, the wire became the lamp and becomes one with the industrial ceiling. Together, it creates a flexible, industrial but playful interior.
