Blacksheep, one of the UK’s leading creative agencies, unveils the design of its latest project, Union Jacks, part of a continuing partnership with renowned British chef, Jamie Oliver. The new restaurant concept, located in the heart of London in Central St Giles, is the sixth project that Blacksheep has completed with Jamie Oliver, following a successful rollout of his first restaurant chain, Jamie’s Italian.
The spirit of Britishness is celebrated throughout Union Jacks; the food, the drink and the design are all underpinned by strong family values.
Above the bar and work station, a graphic neon multicoloured ‘Union Jacks’ sign sits above a large vintage cinema style board that displays the menu and specials.
The colour palette combines muted blue, brown, grey and pink with primary brights. Objects collected by Jamie on his travels inspired the space and retro elements that appear to be found trinkets have been made bespoke by Blacksheep and are dotted around the restaurant. Knitted 1970’s style tea cosies are found on the teapots on the café tables outside.
Graph paper is printed on counter tables; stools are reminiscent of a school science lab, while simple ‘wash-top’ wooden tables and chairs with basic metal frames are used elsewhere throughout the restaurant.
The lower ground floor is an intimate space with tables in booth settings. Antique TV screens are linked to cameras in the kitchen so diners can view the chefs at work. Bold graphics are painted on the walls and the menu uses old-school typewriter font.
www.unionjacksrestaurants.com
