The new flagship store is located at 242 boulevard Saint-Germain, in an area that hosts a lot of prestigious design brands, Cappellini presents its ever-present icons and new collections on two floors within the 200 m2 showroom. As in the other Cappellini showrooms throughout the world, one colour dominates the whole area, if it is red in New York, blue in Los Angeles and fuchsia in Miami, the backdrop to the collections in Paris is purple. Purple, a colour often used by Shiro Kuramata who has designed several pieces in the Cappellini catalogue, perfectly reflects the energy deployed by the brand since 1946 to propose new ways of living in tune with the times.
The first part of the showroom exhibits some of the brand’s icons that are presented as museum artworks, products that have already become part of the history of design. Among these there is the Rainbow Chair by Patrick Norguet, the Pylon Chair by Tom Dixon and the Revolving Cabinet and Pyramid by Shiro Kuramata. The second area of the showroom and the basement level have been envisioned as living rooms alternated with dining areas.
www.cappellini.it
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