The Barbarians are what it was all about for Edra during Milan’s 2010 Salone del Mobile furniture fair. The presentations, which took place at the Fiera Milano exhibition centre in Rho and in the Edra showroom situated in via Ciovassino 3, were both staged by art director Massimo Morozzi.
This tribute to the Barbarians refers to the populations who in the early part of the first Century AD, helped to bring down the stultifying empires of the Western world, laying the groundwork for the Europe of today. Pulsing with passion and drive, fresh blood and daring, they ventured forth from the furthest outposts of the known world to occupy the heartland. Becoming kings of peoples, and, as many of today’s academics claim, marking the end of the classical era and the beginning of what we call the modern era.
Metaphors aside, Edra’s plan is to give a contemporary twist to the theme of natural materials and colours, sharing the same passion and drive, the same “blood” and as our Barbarian forefathers. Using colour as a design matrix, on a quest to conquer the centre of the earth, fire and the forests. Like hordes advancing hell for leather, eyes wide open, admitting no hesitation and no turning back. The results couldn’t have anything less in common with classic interpretations.
For this collection three brand new Fernando and Humberto Campana designs are also making their debut for Edra, displaying the usual remarkable confidence in form and usage of materials: the Cabana container, the Campana lighting sculpture and the Cotto table. The table has a stainless steel structure and legs, and an ultra-thick aluminium top. The tabletop is set with eight large, variously shaped and textured chunks of treated terracotta.
