This year, Artek celebrates its 75th anniversary. The first jubilee event takes place in Stockholm in February, where Artek opens a new showroom. The opening of the Stockholm location also marks the launch of Dress the chair!, a worldwide campaign to celebrate to celebrate the Arteks know-how.
The aim of the campaign is also to highlight the quality and craftsmanship of Artek products. Artek has invitedrenowned designers and artists to be inspired by Artek’s classic armchairs, focusing on the iconic Armchair 400designed by Alvar Aalto. Affectionately nicknamed 'The Tank', the armchair was first shown at the Milan Triennalein 1936. During the opening week of the Stockholm showroom, Artek’s upholsterers will work in public todemonstrate the methods of upholstering. The company will also present Ilse Crawford’s personal vision of 'The Tank' – her interpretation of Artek’s roots. From Stockholm, Dress the chair! will go on tour to Milan, New York, Sydney, London, Tokyo and Helsinki. Along the way, new artists and designers will be invited to participate in the campaign, and their personal visions will be published one by one as the campaign reaches each new metropolis. As the tour ends in Helsinki, all visions will be brought together for a final show.www.artek.fi
