September 19 - 22 100% Design will be held in Earls Court in London. This year they collaborate with The Furniture Makers Company to promote British Design Excellence through the Design Guild Mark. 27 products have been nominated.
Several seminars will be held every day. On the first day the CEO of Pavegen Systems will discuss an invention that will convert footsteps into electrical power. The second day the director of Herman Miller will discuss the value of collaboration.
Last year 18 000 visitors visited the fair and the overall PR reach exceeded 80 million British pounds.
