Starbucks will open a pop-ip shop in Tokyo, where the visitors can learn more about the drinks. It's designed by Nendo to resemble a library, with bookshelves.
- On the shelves, we positioned books with covers in nine different colors. Each color of book corresponds to a different espresso drink. Visitors can stroll around the space, freely pulling books off the shelves to read and choose the drink that best suits them. At the counter, visitors can trade the book for an actual espresso drink, but retain the book cover which tells them about the drink they have chosen, to use as a book cover, as they like, Nendo explains in a press release.
