A new Stella McCartney store combines design and fashion

Located in the heart of the Golden Triangle in a traditional Milanese courtyard Palazzo is the Stella McCartney Milan Flagship, a space which mediates between the worlds of fashion, art and design.

Uncompromising gestures of sculptural lightness in the wall hung clothes rails combine with the visual playfulness and geometric puzzle of the floor to create a spirit of openness. A lack of weight, as almost everything is suspended from the walls, allows space to dominate over furniture in spite of the relative intimacy of the rooms. Rhomboid tiles in crafted ceramic bounce light in through well-proportioned windows, providing the crystal clarity daylight of a gallery.

On the first floor the sculptures are more refined in form and coloured white. Colourful furniture in felt and ceramic stacks and unstacks like a miniature city.

Amongst all this sculptural and material playfulness is a collection of finely cut clothing in rich textures and elegant fabrics.

The project was executed by Jolanda Sbrana from J+R Studio.

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