During “Salone Internazionale del Bagno” Catalano celebrated the first 10 years of Zero, its most significant and iconic product, by presenting it from different points of view, as an in-progress project, in constant regeneration.
Among the novelties to celebrate this anniversary, there are new finishes avaliable for the Zero range: Zero 125 double washbasin and new wall-hung WC and bidet.
Architect Carlo Martino, Catalano’s brand art director, says:
- The late 90s was a very significant moment: on one hand, big companies had an attitude of fear that did not help the market; on the other side, the market of renovating grew up. At the same time, the aesthetic and formal canons began to introduce the first minimalist, square and rectangular shapes.
To get the final design of Zero, Catalano worked with rectangular shapes, trying to characterize them to the maximum: a rough-edge outline, with soft and rounded inner surface. This “conflict” was the point of strength of Zero and imposed it immediately as a “breaking element”, but still maintaining an innate elegance.
