Blooming buildings

Summer is coming and the streets fill with people. Cafes, bars and shops ooze life in the frame of the city. But traffic and the rush make any good weather fade away. Galeria Jorge Juan, a real shopping institution in the centre of Valencia, wants to show how spring sprouts with an installation reinterpreting spring from the urban values and formats.
The symbolic strength of Nature emerges from the building facade in the shape of flowers that trascend the usual flower stands. They sprout from the joints of the tiles making their way among the huge shopping bags announcing the start of the new season. The visual effect dresses the facade and soothes the urban hustling and bustling. To heighten the sensorial experience floral essences emanate from the entrances: three fragances invite you to come in and feel that spring sprouts.

Behind the installation is the Spanish design studio CuldeSac.

www.culdesac.es